Today's markets are complicated and increasingly competitive. Pressure on costs is incessant and manufacturers are all seaching for ways to improve supply chain efficiency and reduce manufacturing costs. Products are proliferating -- putting further pressure on costs and margins -- as manufacturers compete for their buyers' attention. Increasingly, exploding product choices can overwhelm and confuse harried buyers. How do you cut through all this marketing clutter and operational inefficiency and make your product or service stand out and sell? Label World is a company that provides some of the solutions to these challenges that its industrial and consumer packaged goods clients face in spades. Label World is a full service provider of custom self adhesive product labels and labeling solutions that help manufacturers both improve supply chain efficiency and make their products 'pop' at the point of sale. This podcast discusses a variety of packaging and labeling technologies and solutions that can help you compete and cut through the marketing clutter to sell your products. Clients of Label World have generated up to 100% increases in sales by investing in better labeling solutions. Topics covered include: Print-on-demand solutions Just-in-time delivery Kitting & fulfilment services Automatic label application E-commerce and ordering practices Creative redesign & rebranding services Regional brands, versions Test marketing & digital prototyping Digital printing, reduced inventories, obsolescence management Personalization, variable data printing, one-to-one marketing Special print effects: foils, metallics, fluorescents, holograms, lenticular, and domed labels Smart labels: time-temperature-indication, extended content labels, RFID Brand security, anti-tamper, anti-counterfeit packaging features To subscribe to the Better Process Podcast in iTunes, click the Better Process Podcast link above and click on the iTunes logo. The show will automatically show up in iTunes when a new one is released.

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