Bill discusses the change in thinking companies either need to do or are doing based on the changes in energy costs. Founded in 1990, Industry Directions is a market research firm that provides project-based go-to-market services for application providers serving manufacturing-supported business networks. The company delivers vertical market expertise and personalized services that enable software and service providers who are emerging, re-entering or repositioning their company or offerings to achieve their unique market potential. To subscribe to the Better Process Podcast in iTunes, click the Better Process Podcast link above and click on the iTunes logo. The show will automatically show up in iTunes when a new one is released.

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