Peter Renton, founder of Lightning Labels, America's first all-digital label printer, offers tips for businesses to leverage digital label printing to gain a competitive advantage. Digital printing enables products to be customized with varieties of labels, even personalized and limited edition labels. Quality is excellent and, for small quantities, the cost of digital printing may represent a savings over traditional printing methods. Innovative companies cal differentiate themselves and their products -- and gain a huge advantage in a crowded marketplace -- with digital printing. To subscribe to the Better Process Podcast in iTunes, click the Better Process Podcast link above and click on the iTunes logo. The show will automatically show up in iTunes when a new one is released.

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