Lisa May Huby is an independent consultant and copywriter with more than 14 years of experience in consumer packaged goods and business-to-business marketing. Lisa May specializes in providing marketing services that address the unique needs of business-to-business and automotive clients, and has spent the better part of two decades working in and around the automotive industry. Lisa May writes sales letters, direct mail packages, ads, e-mail campaigns, brochures, articles, press releases, white papers, websites, newsletters, case studies, and other marketing materials clients need to sell their products and services. She also consults with clients on marketing strategy, website design, and branding. Lisa May has authored numerous marketing-related articles published on the internet. Through syndication, her articles and blog entries have appeared throughout the web and have been read by thousands. Before becoming an independent consultant and copywriter, Lisa May held marketing management positions with CPG and B2B manufacturers of international brands of hand tools, paints and coatings, and automotive aftermarket parts. Lisa May Huby holds a diploma in Business Administration-Automotive Marketing, and is a member of American Writers & Artists Inc. To subscribe to the Better Process Podcast in iTunes, click the Better Process Podcast link above and click on the iTunes logo. The show will automatically show up in iTunes when a new one is released.

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