“Everything You (and Your Boss) Should Know About Branding” “The CEO's Little Black Book on Branding” by Kae G. Wagner

North Star's very own noted author and branding consultant, Kae Groshong Wagner, discusses her latest book “The CEO's Little Black Book on Branding,” a topic perfectly suited for marketing managers, directors and executives trying to bring branding thinking and best practices into their organization – as well as for any CEO who wants to help his marketing team enhance brand equity and growth.

 “Everything You (and Your Boss) Should Know about Branding” presents the Branding Strategies and Tactics every company needs in order to build a strong brand and secure a solid presence in the market. From the Eight Brand Building Blocks to Branding Inside to Brand Valuation, Ms. Wagner takes the audience on a journey of discovery, participation and understanding of the importance of implementing a brand strategy.

North Star Marketing, Inc.

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