EchoQuote™ is a low-cost, web based Software-As-A-Service (SAAS) tool developed over a 2 year period by B2B Sales and Marketing people. Frustrated with trying to capture qualified opportunities from the traffic generated by SEO and PPC programs, we set out to find a solution.

What would make high-quality prospects "stick" while filtering out unqualified leads? The standard "calls to action" like whitepapers, free trials and webinars were not working very well. The Ultimate Call to Action We quickly realized that the ultimate "call to action" is the promise of pricing. Notice we didn't say "publish pricing", we said "the promise of pricing". There is a big, multi-million dollar difference.

The promise of pricing is one of the only incentives strong enough to motivate a serious prospect to fill out their information during the early phases of a project. Getting in early is especially important for companies that have complex products or services to sell. Unlike a shopping cart mechanism on a B2C site, our B2B solution engages the sales team at the beginning of the project, not the end. This gives your sales team the advantage of delivering your value proposition before your competitors.

Echo Quote