Duct Tape Marketing is quickly becoming the prominent marketing methodology for all sectors of business. Their marketing system is comprised of planning, developing a marketing foundation and tactical execution. Duct Tape Marketing's Regional Leader Scott Campbell (owner of Atlanta-based Impact Marketing, Inc.) is quick to point out that effective marketing has largely to do with implementation as much as strategy and positioning. The biggest problem with effective marketing according to Campbell is that companies just let that activity slide. Companies should accept marketing as another process within the company, as they do accounting or operations. Campbell's company offers training and one-on-one engagements to help companies get on track.

Impact Marketing