According to Ball, short-term management is a time bomb ticking in US corporations--the same one that has already created the mortgage debacle we are now facing. Other insights: The *real* reason so many American products are being outperformed by foreign companies (Hint: it's not the economy, stupid) How Alpha companies create sustainable strategic growth by managing the revenue side, not just the cost side--and how you can do the same thing How to convince short-sighted shareholders that pursuing long-term wealth, jobs, and stock value trumps quick profits Concrete study findings that reveal how Alpha companies increase revenue during economic slumps Real-company examples--such as Sears, Armstrong Flooring, and PetSmart--whose short-term management strategies will endanger their future.

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