Asset Exchange Value Proposition / Customer Dynamics Our Customer’s Mission: In the manufacturing space, the two primary missions of our customer, the plant manager, are to produce high quality product on time and to increase their return on net asset (RONA) performance. When surveyed (23 OEM and T1 automotive plants surveyed), our customers indicated that the 4 major challenges they face on an ongoing basis are: * Managing capital budgets relative to equipment needs. * Ensuring the right equipment is purchased. * Keeping the equipment base flexible enough to meet project demands * Disposition of equipment. The Asset Exchange value proposition addresses three of the four challenges our customers face. Within the current economy, plant managers must improve productivity with less available capital. Our Value Proposition The Asset Exchange value proposition is hinged on providing solutions to our customers (plant managers) that meet their primary mission and challenges. Asset Exchange's value proposition is focused on providing solutions that build flexibility into the manufacturing production process and optimize return on net asset performance. In essence, we help the plant manager increase their RONA through a blend of products and services that provide the manufacturing equipment they need, when they need it, and dispose of less productive equipment on a timely, high value basis. Our solutions directly impacts three of the four major challenges our customers face on a daily basis and can directly impact RONA. Plant managers have an understanding of their equipment utilization over time. To the equipment that will have high utilization over time, our clients will be advised to own the asset. To the equipment that has a questionable utilization or a declining utilization over time, we offer solutions to provide flexibility in ownership (operating leases, sale/lease-back, disposition strategies). To the equipment that has idle or low utilization, we offer disposition strategies. The combination of these offerings provides Asset Exchange the opportunity to be a ‘one stop supplier’ of asset management services, thereby developing into the premier business to business remarketer for manufacturing equipment and providing vehicles for our customers to maximize their return on net asset performance.

Asset Exchange Corporation

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