Jack Burnett of TwinEngines, Inc, a specialist in eBusiness, shop-floor and front-office solutions for small and mid-market companies, discusses how corporate websites can do more than just market company products and services. The corporate website can be a central part of the sales strategy. It can be considered a 'salesperson' working 24/7, 365 days a year; and what’s more, the website can deliver a strong return on investment (ROI) to the business.

Thinking in those terms, the question then is: “Is your website working hard enough and smart enough for you”? While it can be your most productive and loyal employee; is your website instead like that employee shoppers can never find in the store or who loses a sale opportunity because he dresses sloppy or comes across as untrustworthy? Just like the customer experience at the brick and mortar store, the user experience on your website should be a pleasant, rewarding one.

Twin Engines

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