This is an interview with Sarah Wurrey of Custom Scoop and Media Bullseye. Sarah talks to us about web and media monitoring, for your brand reputation. Your reputation with customers, and employees is incredibly important, so how can you ensure that you are aware of issues and how do you handle inaccurate blogging stories. She also talks about how to assess whether the comment is worth replying to, and tips on how to manage a poor reputation proactively- this in reply to a listener question.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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