Today we return to marketing and brand management, discussing with Denise Shiffman, Founder of strategic marketing and innovation consultancy Venture Essentials, how to reinvent marketing for today's connected, collaborative, and hyperinteractive culture.

This interview is based on her book The Age of Engage and you can learn more at the Age of Engage website.

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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