I am a member of the Society for Word of Mouth marketing social network and wanted to get Jackie Huba one of the founders onto the show to discuss how to engage with the citizen marketers. Jackie's magical blog Church of the Customer is one of the most respected marketing resources and well worth checking out. The interview covers

How Web 2.0 is an intersection of technology, pop culture and marketing

Do people engage with social media because they want a voice or because the technology is free and accessible?

Does social media reduce the risk of failure for business?

How to balance transparency with keeping the brand protected

Is citizen marketers a niche concept?

Is there a danger of listening to the 1% commenters and extrapolating that to change your business?

Are citizen marketers outsourcing the outsourcers?

What drives citizens marketers?

Why do people want to share and support online and yet it is difficult to get people to share inside a company?

Does the democratisation of the web threaten the fabric of our society?

How visibility is affecting public figures

How difficult is it for corporate brands to add community, word of mouth, engagement to an existing website?

Tips on how to engage customers in your community

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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