Today I talk with Rohit Bhargava who has written Personality Not Included. Rohit is one of the leading marketing bloggers - you can check out his Influential Marketing blog here and also check out the Personality Not Included website for loads of resources. I ask Rohit

• How do your reconcile a company of individual personalities with one corporate personality?
• Do corporate personalities mirror humans and have both good and bad aspects to them?
• Do you have to be attractive to show your personality or does your personality create the brand attraction?
• Do small businesses have an advantage?
• What are back stories and how can they help brand building?
• How you can make customers feel special by providing special insights
• In depth look at 3 different strategies - The UnWhatever Marketing strategy, The Fallibility Marketing concept and the Anti Marketer Marketing idea.
• Do corporate personalities change over time as with human beings?
• Was it an anti marketing technique to call the book Personality Not Included?

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