Today I talk with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. As the interview ran a little longer, I have split it into 2 shows. I will post the second part next week, once the second show goes up then the first person who sends me a link to how they are building a powerful personal brand on line will win a copy of the book! In this first part we talk about

• Is personal branding about skills and knowledge or behaviours?
• Are personal brands more successful when they are the true you?
• A discussion around how celebrities manufacture their personal brands
• Why do people say they are different at work than at home?
• How do you build a personal brand and career whilst still staying likable!
• What is the first step to building a personal brand?
• Is personal branding about building on strengths or eliminating areas of development?

And don't forget to subscribe to the show - details at the bottom - so you don't miss the second part of the show :)

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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