When I was in New York earlier this year, I was lucky enough to meet Jonah Bloom Editor of Advertising Age and the Advertising Age team at their offices. I wanted to get Jonah on to the show to discuss the role of "traditional" advertising vs new media in 2008. I ask Jonah about

• Is traditional advertising dead? What role does traditional advertising have in 2008?
• Has the meaning of the word traditional changed - what is new and what is traditional advertising and marketing?
• Is there a danger to society from the reduction in advertising and marketing investment on the TV and Radio channels?
• Has traditional advertising evolved because of new media? Is it more emotional?
• How is interactive "traditional" advertising evolving as an engagement tool?
• What lessons are there for new media to learn from Television and traditional advertising?
• Traditional advertising is still up although slowly at 1.7% - is that a sign that traditional advertising still achieves the rate of return required?
• How Dove is an example of how traditional companies are evolving the message from "tell and sell" to creating a community on traditional channels

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

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