The Engaging Brand

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Anna Farmery

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How to motivate, inspire and engage people at work.

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Show #194 - Creating a Sense of Urgency within Business

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Today I talk the leadership expert and Harvard Business School Professor John Kotter - if you haven't read Leading Change, one if his early works it is a great read! John has just written a new book called A Sense of Urgency and I ask him

  • What is the difference between urgency and panic?
  • How does the modern remuneration packages affect urgency?
  • With the financial markets looking for steady business growth, how can we break free from average mindsets and even complacency within business?
  • Does a sense of urgency come from making external statements - a la Steve Jobs announcements at Apple?
  • Why the balance between data and emotion is so important in communication.
  • Do you need to create a "disaster" to create urgency?
  • Why can we create urgency over minor issues, yet struggle with large strategic issues?

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