Today I talkwith Richard Laermar who has written 2011: Trendspotting for the Next Decade, which is "packed with eye-popping predictions (and realities) on how you’ll live, work, play, buy, sell, talk, text, laugh and more." 

We take a look at what trends will help shape the next decade and talk about

• The difference between trendspotters and trendsetters
• How to learn to spot trends.
• Why this decade has been "bad", so bad it has not even been named!
• Has emotion been taken out of our world and the implications for the next decade?
• How we live in a world of concepts
• How people are will learn to reconnect with the human side of relationships. How it will not be about mental ability but mental agility.
• Will the next decade see a return to personal responsibility?
• How business will look for horizontal growth, and how the personal element will increase in importance for branding
• How lying will become fashionable again!
• How brands lifecycle will be finite.
• How teens will remain narcassistic
• How to look at trends and use them for your own personal development
• The importance of understanding that business is allabout people

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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