Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great business anecdotes with us on this episode of The Engaging Brand podcast. We talk about

What the company stands for is more important than what it sells

How you keep the business purpose alive

Importance of repetition in creating a strong business purpose

Are consumers totally price orientated?

The 'art' of discovering your business purpose

The need to have both doer's and dreamer's in your leadership team

How advertising is like an uninvited guest

The importance of design consistency

Does a purpose relate to a commodity business?

The importance of marketing for business -2 - business companies

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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