Today I talk with Peter Ubel about Free Market Madness, his new business book which looks at both the economics and the behaviourial aspects of free markets. I ask Peter

• Whether free markets are still great in concept, despite the flaws.
• What are the illogical forces that affect human behaviours
• The importance of helping people with the choices they face.
• How rational sides can win over the irrational sides of our personality
• Is there a danger of the economic crisis preventing free markets in the future?
• What do you need to develop to be able to prioritise better?
• The ability to draw motivation from each other
• Scarcity, novelty and price - the 3 factors that affect consumer purchasing decisions.
• How regular small gains are better than one big gains.
• Which promotional sales strategies work better - small and often or big and infrequent?
• The importance of unpredictability in consumer happiness

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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