Today I talk with Susan Gunelius,CEO of Keysplash Creative who is an expert and author on business communications. You can find her books here.

• Has business writing changed over the last decade?
• Has business writing itself become more informal or is it that business people have brought their personal style to the commercial world?
• How words are now important but it is harder for those words to stand out from the crowd.
• Tips on how to develop your writing skills
• How creating the message is like building a house!
• Is it about the words you use or how you construct the message?
• The importance of writing as though to your best friend.
• Which marketing trigger words work?
• How do you develop your writing style?
• Where does creativity come from - is it from the tools, the person or the message?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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