This is the second part of my conversation with Linda Goodman and Michelle Helin about their research into emotional triggers that helo you understand why customers buy. If you haven't listened to Part 1 then click this link to find out more about the emotional triggers and why customers really  buy.

I have just read their new book Why Customers Really Buy and in this second part of the interview we talk about

• How you can benchmark emotional conversations and the emotional triggers of your customers.
• Examples and case studies of how emotional triggers have helped companies engage with their customers.
• Is there a way of triggering positive emotions in customers in these difficult times?
• Is there a need to review emotional triggers over time?

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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