Today's epsiode is an interview with Todd Buchholz, former White House director of economic policy, who has written one of my favourite books of 2009 - Lasting Lessons From the Corner Office.

This book looks at the business lives of entrepreneurs such as Estee Lauder, Walt Disney, A.P Giannini ( Bank of America), David Sarnoff (RCA) , Ray Kroc (MacDonalds), Akio Morita (Sony) and more, who have changed the world we live in forever. This book is a fascinating insight into the minds and lives of entrepreneurs and I ask Todd

• What did it take to be a successful entrepreneur?
• Are entrepreneurs led by a gut instinct?
• How Giannini knew the importance of knowing your customers business even more than your own!
• The importance of strong values
• We discuss the idea of advertising and how it was seen a "bad thing" - driving down profits
• The amazing "bouncebackability" of the entrepreneurs
• Have we lost that intense passion from the business world?
• Tips and tricks from Estee Lauder on how to gain customers

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter !

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