Today I talk with Steven Woods who is the CTO of Eloqua a computer software company. He has just written a book called Digital Body Language to help us understand consumer behavior on the web and how we can read their 'body language' to improve our sales and social media techniques.

• What is digital body language?
• How a company is joining the sales process further down stream. Does the customer needs a sales person less?
• If the customer is more in control is there any point in reading the digital body langauge!
• How do we know what to track and the buying process of the consumer?
• Are all customers rational in their buying process?
• How the asset has changed from a sales list to an understanding of the customer behavior and the strength of the relationship.
• How the website can track where the customer is in their buying process.
• How you can use different social media tools at the different parts of the consumer buying process.
• The importance of understanding the metrics and how we should be developing data management skills within our team

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter  or check out my new site Buzz Networker which looks at how social networking can help your brand.

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