Richard Reed of Innocent Drinks a truly inspirational entrepreneur, speaks about branding and social media.

• How does the brand stay innocent as the business grows?
• Are there difficulties internally with a brand called innocent?
• How has the company nurtured the 'talkability' factor of the brand - do they have a gossip marketing strategy?
• Is Innocent a brand, a business or a dream?
• How does the lifestyle element of the brand, help the brand?
• How an entrepreneurial spirit is helped by creating the dream rather than just making money.
• How is the web changing the way Innocent looks at value?

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