An interview with Alan Webber the founder of Fast Company and who has just written a fabulous new business book called Rules of Thumb.

On this podcast we talk about

• How Alan Webber saw the Fast Company experience
• How there are teachers everywhere in the world
• Learn to see the world through the eyes of the consumer
• What business can learn from the film industry
• Creating a company of friends
• How you need to reframe the picture for the consumer
• The importance of relational thinking

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