I talk on today's marketing podcast with Nick Noon of Logoinn, a design services company. I wanted to understand more about how a logo enhances the brand and engagement with the brand.

We discuss

• What is a logo?
• What is a logo trying to portray?
• How to design a logo
• How the demographics of the target customers affects the logo design
• How important is the font?
• Do certain colours go with specific industries?
• What are the big mistakes people make with logo's?
• Tips for successful logo design
• How to evolve a logo
  

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