Today on The Engaging Brand marketing podcast we talk about

• What do we mean by celebrity?
• The importance of personal branding
• How to be seen as an expert in your field.
• Does everyone need a high degree of self confidence to celebritize themselves?
• How a book can help your personal brand
• How a book is in a sense the new business card
• Tips on how to promote yourself
• How to handle press interviews
• Is there a difference in how to prepare for an interview across the various media channels - internet, TV, radio etc
  

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