Today I talk with Bob Gilbreath about marketing with meaning. I really enjoyed his new book

The Next Evolution of Marketing which is crammed full of examples of how companies can give the marketing itself meaning and how they are adding value to the consumers world through their marketing. We talk about

• How marketing research shows that advertising can actually turn a consumer off your brand
• How marketing itself has to have meaning
• 3 steps of how to connect with your consumers by marketing with meaning
• Do samples and offers add meaning to your consumers life?
• How the context is so important in marketing
• How to determine the connection method for the brand- experience, social networking, contributions etc ?
• The concept of achievement with marketing with meaning

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Don't forget to subcribe to the show and if you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.