The Engaging Brand

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Anna Farmery

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Show's Description

How to motivate, inspire and engage people at work.

Archived Post

Show 265 - Meaning of Radical Design

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We talk about

  • People buy meaning not products
  • How to innovate with meaning
  • How do you interpret meaning?
  • How do you design something people want?
  • Don't sell a product, propose an idea to a customer
  • How often it is better not to be close to customers to design well!
  • How design is not necessarily about technology
  • How radical design transitions customers from one world to another
  • How adults give meaning to a product
  • Is design an outcome rather than a process

I also mention The Podcast Awards - if you enjoy the show a vote for Best Business Podcast would be fab!!

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