We talk about

• People buy meaning not products
• How to innovate with meaning
• How do you interpret meaning?
• How do you design something people want?
• Don't sell a product, propose an idea to a customer
• How often it is better not to be close to customers to design well!
• How design is not necessarily about technology
• How radical design transitions customers from one world to another
• How adults give meaning to a product
• Is design an outcome rather than a process

I also mention The Podcast Awards - if you enjoy the show a vote for Best Business Podcast would be fab!!

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