We talk about  

• The importance of belief in gaining referrals
• How people ARE wired to refer your business
• Has there been a change in how referrals work with social media?
• The importance of valuing referrers -they are your volunteer salesforce!
• How you need a talkable difference - and what is a talkable difference?
• Is marketing on the web different? Do the 4 C's cross markets?
• How people who are being referred are much more educated now....so no sales patter!
• How well educated customers on your brand are good news....they are already prospective customer and potentially premium payers

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If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.