The Engaging Brand

Show 300 - Facebook Marketing

Anna Farmery — Wed, 25 Aug 2010 14:33:53 -0400

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We talk about

What is Facebook from a business point of view?
Are people really thinking about brands when socially networking?
3 ways to use Facebook for brands and businesses
How do I decide my Facebook strategy?
How do I make it differentiated from my competitors?
How easy is the coding language on Facebook?
Does Google index your Facebook site?
How do you attract customers to your Facebook Fan Page or Facebook Group?
How will Facebook evolve - will it be the new homepage, a shopping mall of the future or even replace Google for search?

Don't forget to subscribe to the show in iTunes or on the Blubrry site or visit The Engaging Brand site.

Show 299 - The 24 Hour Customer

Anna Farmery — Tue, 17 Aug 2010 12:48:51 -0400

We joins me on The Engaging Brand podcast to talk about

How to create content for the time starved consumer
Time is not money, it is much more important than that!
The time value trade off
How 45% of our behavior is unthinking....
How when and how you supply the message is vital to trigger a purchase.
The 8 triggers to consumer engagement
How Symantec created a consumer trigger
How to break consumer habits to create competitive advantage

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

Show 298 - How our Brain... Buys

Anna Farmery — Wed, 11 Aug 2010 07:16:24 -0400

We talk about

How emotional engagement is a prerequisite for the brain to understand your message.
Are brains different or is it our experiences that affect our behavior?
How to engage a man's and a woman's brain in marketing.
How the brain has evolved for decision making.
How do you measure :- attention, emotional engagement, memory retention?
The concept of a brand essence framework.
How emotional engagement is different for a value, luxury, commodity or new brand.
Why older brains need simplicity and how they are often attracted to luxury brands.

Show 297 - Dave Ulrich on Why of Work

Anna Farmery — Tue, 03 Aug 2010 06:45:53 -0400

Dave Ulrich talks about

How meaning has 2 facets - inherent value and market value.
Is meaning real or mind manipulation?
Why it is a terrible thing to waste a crisis!
Why a friend is not always the best source of advice for growth.
How to use social media to learn and grow.
The importance of patterns of events.
How your desk gives a clear personal branding message!!
What creates meaning in your life?
Difference between meaning in your life and meaning for others.

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 296 - Inspiring Resilience

Anna Farmery — Tue, 27 Jul 2010 14:43:04 -0400

The free tool i-resilience can be found by clicking this link and looks at adaptability, purposefulness, social support and confidence - well worth checking out (Well it is free!)

The correlation between resilience and support.
Is resilience a positive or negative personal attribute?
Is resilience a predictor of success?
How different people perceive situations in a different way.
The need for perception to match people's reality.
How do I check my perception with others?
Where do managers get support to increase their resilience
How you can develop resilience over time.
How people can develop confidence through their resilience at home.
How resilience is multi-dimensional

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 295 - Tony Hsieh on Delivering Happiness at Zappos

Anna Farmery — Thu, 15 Jul 2010 14:48:55 -0400

Great discussion with Tony Hsieh of Zappos about his new business book - Delivering Happiness

What was the motivation for his entrepreneurship?
How boredom can inspire creativity
How simplicity can help deliver happiness
Happiness as a business model
Why customer service is so core to Zappos
How profit for Zappos is secondary to a higher purpose
How the telephone is the best branding tool
Why social media is not a shortcut for personal emotional connection
How learning and curiosity drives culture
A story of how pizza defines a customer service culture

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 294 - All about the Referral Engine

Anna Farmery — Fri, 09 Jul 2010 08:32:27 -0400

We talk about

The importance of belief in gaining referrals
How people ARE wired to refer your business
Has there been a change in how referrals work with social media?
The importance of valuing referrers -they are your volunteer salesforce!
How you need a talkable difference - and what is a talkable difference?
Is marketing on the web different? Do the 4 C's cross markets?
How people who are being referred are much more educated now....so no sales patter!
How well educated customers on your brand are good news....they are already prospective customer and potentially premium payers

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show #293 - Winning Body Language

Anna Farmery — Tue, 20 Apr 2010 18:24:00 -0400

The importance of body language
Do we over analyse body language?
Is body language advice neutralising human beings and human emotions?
How we communicate with ALL our senses
How do you balance being busy with communicating correctly?
The power of vocabulary
How vocabulary can help YOU and how you can improve your vocabulary
Is body language important online with social media?
How body language can improve your own thinking?

Show #292 - Inside the mind of an adventurer

Anna Farmery — Tue, 13 Apr 2010 16:37:04 -0400

How social media can help an adventurer who is being criticized!
Do we take technology for granted and underplaying the advantages
The decision making of a lone adventurer
Is decision making and changing ones mind more difficult when there are no people around you
When you are rowing an ocean do you learn to live without human 'love' or crave it more?
What is Eco Heroes?
The preference of peer pressure over a telling approach in marketing
How the eco message should not be affected by the recession.
News on the third leg of the pacific row....

Here are links to our original interviews Facing the Fear Part 1 and Facing the Fear Part 2

Show #291 - The World of Celebrity and Branding

Anna Farmery — Tue, 06 Apr 2010 16:38:00 -0400

How is celebrity defined today?
With the increase in minor celebrities, has this devalued the worth of celebrities?
Is the new style of celebrity riskier for brands to use?
How to choose the right celebrity for your brand
How to get the attention of a celebrity
How you can be the next business celebrity!
The use of You Tube in personal branding

Show #290 - Why analytics are so important in business

Anna Farmery — Fri, 26 Mar 2010 12:59:03 -0400

Why analytics don't have to be boring!
Why reporting is not analytics
How you should not get blinded by past results
Why it isn't always critical to have all the data
How do you measure the intangible areas such as customer happiness?
How to bring data together from across the business
What skills you need for the new age of analytics
Does the recent recession put a greater business emphasis on business analytics?

Show #289 - Business Etiquette in Modern Business

Anna Farmery — Sat, 20 Mar 2010 06:07:46 -0400

What is business etiquette?
Has the etiquette rules changed over the years?
Etiquette when using the modern communication tools?
How do you balance personal and professional style?
Tips for meetings
What to do with lateness at meetings
What to do with a dominant person in a meeting
Best way to wrap up a conversation
Managing your boss
Tips on etiquette differences between in person, in emails, on the phone
Top 3 tips of business etiquette

Show #288 - Reinventing Business

Anna Farmery — Mon, 15 Mar 2010 17:57:40 -0400

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How strategy is as much about what not to do as great ideas
Are ideas easier to create than put into action
Does childhood prepare you for business?
The notion of followership
The concept of an 'air sandwich'
How can you encourage a collaborative culture?
The importance of people improvement versus process improvement
How to recognize what you need to know
How to create the right strategic options
Is it about what we are good at now or what we want to be good at in the future?
How to make tough choices on strategy
How hard is it to create accountability.

Show 287# - The Riddle of Human Existence

Anna Farmery — Tue, 09 Mar 2010 14:15:38 -0500

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The riddle of human existence

How to create an objective argument of a subjective topic and how to recognise your own prejudices

Do human beings need meaning in their lives?
The evolution of thinking on human beings and their existence
Is human evolution cyclical?
Is interconnectedness a basic need of survival for human beings?
Our adaptability as human species and how we need to transform in the future
How we need to balance risk with boundaries to survive in the world

Show 286 - Putting the Customer at the Core of Your Strategy

Anna Farmery — Mon, 01 Mar 2010 16:45:55 -0500

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How resilience in successful businesses is about adaptability
Can you be too flexible as a company?
The fine line between failure and success on adaptability
What kind of thinking you need to be truly customer-centric?
The advantages and disadvantages of start ups versus traditional more established companies
Differences between B2B and B2C in putting the customer at the heart of your strategy
Is there a step to step process from being product centric and insular to customer centric and external facing?

Show #285 - How to use video in your marketing strategy

Anna Farmery — Fri, 19 Feb 2010 11:09:50 -0500

Is video a form of advertising or a film production?
How storytelling is integral to great video
Can you be too professional in video production?
How easy is it to put a video together?
The role of music in video brand building
Are you creating video for selling or shareability?
The 5 types of video's for your company website
What makes a viral video?
Examples of how to make a video viral.

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

Show 284 - Generation X and Generational Differences

Anna Farmery — Fri, 12 Feb 2010 09:34:10 -0500

Who is Generation X?
Why generalize about the generations?
How much do cultural differences play across the generations?
How Gen X has never been the dominant part of the workforce?
The role of money in motivation of your workforce
How midlife is much longer now and therefore the implications
Is it now "me" pressure rather than peer pressure?
Are Generation X difficult to manage?
How companies with employee engagement ...idiosyncratic.
The concept of flow

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Show #283 - Social Media and Customer Retention

Anna Farmery — Mon, 08 Feb 2010 09:43:42 -0500

Motivation behind flip the channel
How retaining the customer should be at the core of your business strategy
The need to fuse word of mouth and customer service
Technology should bring out the humanity of your company
The real role of social media - customer retention
How to scale from 150 to 150,000 "friends" of the brand
Difference between customer service and servicing the customer
Is the business the social object or the process of buying?
Don't take employees for granted

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Show 282 - How to manage your energy through thoughts

Anna Farmery — Fri, 29 Jan 2010 15:52:12 -0500

This marketing podcast is brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

We discuss

What is energy of thought?
Are thoughts contagious?
How you can manage your thought process
Are negative thoughts more powerful than positive thoughts?
How to neutralize a negative thought
Techniques to manage negative meetings or negative people
Do negative thoughts drain energy?
Are there negative thoughts which are good for us?

Show 281 - The Google Way

Anna Farmery — Fri, 22 Jan 2010 12:22:51 -0500

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Why is there a fascination with Google?
How Google can be seen as non comformist
The idea of a gift exchange economic model
How they are creating new marketplaces for new revenue generation
Why has Google been successful with the free model?
The talent management system at Google
The reputation model of Google HR system
The concept of 20% of time spent on own projects
The peer review system of Google
Importance of real time data

Show 280 - The Challenges of B2B Marketing

Anna Farmery — Sat, 16 Jan 2010 08:12:13 -0500

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Is Business to business marketing different to business to consumer?
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.

Show #279 - Jack Trout on Marketing

Anna Farmery — Mon, 11 Jan 2010 13:54:42 -0500

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

Do people overcomplicate marketing?
What Jack means by repositioning?
How to evolve your marketing brand over time.
How to recognise a marketing strategy going wrong
The importance of living and thinking outside the company
How to create innovation
How to be innovative within functions
Is there a risk of changing for change sake
How to win the argument for change
How to develop your marketing skills

Show #278 - How to be a great public speaker

Anna Farmery — Wed, 06 Jan 2010 16:23:39 -0500

How do you define the role of a public speaker
How speaking is "intimacy of the mind"
The process of creating a great speech
How to combat nerves when speaking
How to write a good presentation
How to find a rythmn
The development of Obama as a speaker
How to deal with speaking when you are promoted at work
Does a speaker have to be good with words?

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Show #277 - Beating the commodity trap in marketing

Anna Farmery — Tue, 29 Dec 2009 13:56:03 -0500

We discuss

Do commodities make markets honest?
What are the positive aspects of commodities?
How do you recognise as a marketing department when your product/service is becoming a commodity?
The effect of retailers on creating a commodity.
3 forms of commodity traps
Is profitability or market share growth your marketing aim?
How to succeed in beating a commodity trap

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #276 - Am I the only sane one working here

Anna Farmery — Thu, 24 Dec 2009 08:50:33 -0500

How we need to think about the context not just the content of our conversations at work
How to handle control freak bosses
How too much honesty is not always a good thing
How to handle a micro manager
How to handle a political animal
The best way to get someone to change behaviour
The importance of self awareness
How to handle team members with no people skills
The problem with offices and people working together

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #275 - How to stay younger and feel sharper

Anna Farmery — Fri, 18 Dec 2009 13:26:35 -0500

Why we lose the wisdom of youth as we grow older?
How society has changed from wanting to be like your parent, to wanting to be like your child.
Are there good aspects of growing older?
The distinction between ageing and maturity.
What is adaptive navigation?
How to get out of a rut
How changing habits can change perspective
Plan your life as if you don't have much to lose
Why living to the future is better than living in the past
How people can be a blood supply to your brain
The need for reflection

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show 274 - How to succeed as an entrepreneur

Anna Farmery — Mon, 14 Dec 2009 15:09:56 -0500

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How to fight boredom as an entrepreneur
How to make work more interesting
Don't isolate yourself in the business
The importance of mentoring
Is starting a risk or is it risk averse?
The difference between cost and value when deciding on bringing in outside experts to the business
Why you should see suppliers as external employees
Learnings on how to manage talent
How to grow as a leader when talent leaves the business
When to say no to a customer
The importance of searching for weakness in the business
The importance of charitable giving

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Show #273 - How we are all connected Pt2

Anna Farmery — Tue, 08 Dec 2009 14:23:13 -0500

What should you giveaway free?
Discussion around how human nature views free
What motivated Radiohead to give their album away free?
Is it better to break the rules or follow the social media rules
Why is podcasting so exciting?
How to engage people through meaningful questions
How to help people see the world differently
What makes 'good social media'
What will be the future of media

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Show #272 - How we are all connected Pt1

Anna Farmery — Fri, 04 Dec 2009 18:19:40 -0500

Our conversation covers

How we are all connected
How can we ensure that we don't take our connections for granted
Has social media brought a complexity of thinking because of its simplicity!
Has context overtaken content as king in social media
How social media is not about no control but know control
Why you should let people steal your ideas

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #271 - How to engage people on the web

Anna Farmery — Sat, 28 Nov 2009 06:15:50 -0500

A discussion around their social media marketing handbook called Friends with Benefits.

The secrets of working together
How do you engage people with your social media strategy
What is meant by creating a tribe around your brand
How to find people who might want to engage with our brand
The difficulties of using Facebook within your social media strategy
Why to contact bloggers to talk about your brand
How to find the right bloggers to talk about your brand
How to engage bloggers with your brand

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If you have feedback for me on the show join me on twitter.

Show #270 - How to cope with change

Anna Farmery — Tue, 10 Nov 2009 14:12:23 -0500

We talk about concepts in his new book Growing @ The Speed of Change

Why humans cannot cope with change
What makes our own reality
The link between change and quantum physics!
How the dynamics of human relationships work
Have we commoditised communication because of the amount of tools we have available?
Practical tips on coping with change in your life
How not to let other people to "should" on you - how to not let the expectations of others affect our life.
How our own self confidence affects how we can cope with change

And a HUGE THANK YOU to all the listeners who nominated for The Engaging Brand podcast as the BEST BUSINESS PODCAST!!....Don't forget to vote from the 13th November...at The Podcast Awards site.

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Show #269 - 3 Steps to Design Thinking

Anna Farmery — Fri, 06 Nov 2009 14:52:28 -0500

Are the permanence of roles and job titles stifling business today?
Life is a series of projects
3 stage funnel of design thinking
How reinvestment of time saved is vital for design thinking
Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take?
Is there an optimum time between the stages of thinking?
Do you need to be a design thinker to implement design thinking?
Why the education system fails our society

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #268 Psychotactics of Online Marketing

Anna Farmery — Fri, 30 Oct 2009 14:13:45 -0400

Today we talk about the psychology behind online marketing

What is meant by psychotactics?
Is marketing really psychology in disguise?
Is it a case of expressing your psychology or connecting with customers psychology?
What is the psychology behind successful websites?
How to use a filtering style of questioning to understand your business.
How to create engaging articles for customers?
How to find inspiration for writing articles?
When you write for brand engagement - are you writing for yourself or others?
Why strategy is not critical to success!

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Show #267 The Truth about Trust

Anna Farmery — Fri, 23 Oct 2009 11:18:13 -0400

Is trust a basic human need and do we need to trust ourselves before we trust in others?
Do we understand what we trust in?
Are individuals hard wired to trust different things?
What gives leaders the trustability factor?
The anatomy of a trustworthy leader
How you don't need to be liked to be trusted.
Gender differences in trust
How perfomance management is key part of being a trusted leader.

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Show #266 - Secrets of Unlearning to Learn

Anna Farmery — Sun, 18 Oct 2009 10:53:03 -0400

On this weeks marketing and leadership podcast we talk about

How to grow and develop you need to 'unlearn'
How can you learn to unlearn
How do we recognise when our brains are hard wired and not thinking freely in business?
How to evolve to create success in business
Is change in the business world really quicker than it ever has been?
How successful leaders need to embrace ambiguity
Practical steps on unlearning
How to remove the boundaries to our thinking

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show 265 - Meaning of Radical Design

Anna Farmery — Sat, 10 Oct 2009 08:03:53 -0400

We talk about

People buy meaning not products
How to innovate with meaning
How do you interpret meaning?
How do you design something people want?
Don't sell a product, propose an idea to a customer
How often it is better not to be close to customers to design well!
How design is not necessarily about technology
How radical design transitions customers from one world to another
How adults give meaning to a product
Is design an outcome rather than a process

I also mention The Podcast Awards - if you enjoy the show a vote for Best Business Podcast would be fab!!

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Show #264 - The Next Evolution of Marketing

Anna Farmery — Sun, 04 Oct 2009 15:29:52 -0400

Today I talk with Bob Gilbreath about marketing with meaning. I really enjoyed his new book

The Next Evolution of Marketing which is crammed full of examples of how companies can give the marketing itself meaning and how they are adding value to the consumers world through their marketing. We talk about

How marketing research shows that advertising can actually turn a consumer off your brand
How marketing itself has to have meaning
3 steps of how to connect with your consumers by marketing with meaning
Do samples and offers add meaning to your consumers life?
How the context is so important in marketing
How to determine the connection method for the brand- experience, social networking, contributions etc ?
The concept of achievement with marketing with meaning

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Don't forget to subcribe to the show and if you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show #263 - Celebritize Yourself!

Anna Farmery — Mon, 28 Sep 2009 12:34:54 -0400

Today on The Engaging Brand marketing podcast we talk about

What do we mean by celebrity?
The importance of personal branding
How to be seen as an expert in your field.
Does everyone need a high degree of self confidence to celebritize themselves?
How a book can help your personal brand
How a book is in a sense the new business card
Tips on how to promote yourself
How to handle press interviews
Is there a difference in how to prepare for an interview across the various media channels - internet, TV, radio etc

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Show #262 - What is a logo?

Anna Farmery — Tue, 22 Sep 2009 14:24:53 -0400

I talk on today's marketing podcast with Nick Noon of Logoinn, a design services company. I wanted to understand more about how a logo enhances the brand and engagement with the brand.

We discuss

What is a logo?
What is a logo trying to portray?
How to design a logo
How the demographics of the target customers affects the logo design
How important is the font?
Do certain colours go with specific industries?
What are the big mistakes people make with logo's?
Tips for successful logo design
How to evolve a logo

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Show 261 - The Sociology of Community Pt2

Anna Farmery — Thu, 10 Sep 2009 08:00:00 -0400

Today we discuss

Are we losing the ability to create communities?
Do human beings need to belong to a community?
At what point is a community a social network?
Is a virtual world a community?
Is social networking a good thing for society?
What social skills do we need to evolve for the future?
Has community become the ultimate in personalisation - My community ?

Don't forget to subcribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.
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Show #260 - The Sociology of Community Pt1

Anna Farmery — Wed, 09 Sep 2009 22:30:00 -0400

I invited Dr Vince Miller on to the podcast to talk about the sociology. This is the first part of the interview - watch out for the second part tomorrow.Today we discuss

What is social networking about? Self promotion or connection?
What is a community?
How the need to connect may be driven by capitalism
How social life reflects our work life insecurities.

Don't forget to subcribe to the show so that you don't miss the second part of the show.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

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Show #259 - Social Networking Brand Case Study

Anna Farmery — Thu, 03 Sep 2009 12:22:19 -0400

Why use social networking to build a brand
Is the site to connect readers to readers or brand to readers?
How the site is seen as a hub of information rather than a website
How you attract people to the community
Why is social networking so important in brand engagement
Are there different strategies for different social media tools?
How to protect yourself legally on giving advice on a social networking site
The importance of measurement and tips on how to measure the success of social networking
How to choose keywords to attract consumers
How consumers are becoming more "intelligent" about social media
How they provide tools for their consumers to share between themselves

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Show #258 Guide to Brain Fitness

Anna Farmery — Tue, 01 Sep 2009 12:52:17 -0400

We talk about

What is brain fitness?
Why learning is physical
The importance of learning how to learn.
How experiences aid learning
The importance of regulating your emotion
How social interaction is needed for a healthy brain.
Do some people have higher natural brain fitness than others?
The key facets to a maintaining healthy brain

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Show #257 - Strategy for Sustainability

Anna Farmery — Fri, 28 Aug 2009 10:20:43 -0400

I talk with Adam Werbach in this marketing podcast about

What is a strategy for sustainability - is sustainability a strategy or a means to an end?
How sustainability is imperative for business survival.
Does sustainability cover the changing human demographics?
The need to realise that the human demographic shift will affect consumers as well?
Will big business models survive?
What is the role of business in changing our behaviours vs the Government vs the individual?
How do you create engagement on sustainablity.
The risk of seeing sustainability as a marketing tool.
How do you create a message which is not telling or preaching?
Is the web or social media part of the sustainability answer or problem?
Will the world be utopian if sustainability is found?

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Show 256 - Reward and Recogntion for Employees

Anna Farmery — Sat, 22 Aug 2009 05:44:22 -0400

How important is reward and recognition for employee performance?
Is recognition the same as reward?
How money is NOT the no 1 recognition factor for employees.
Is recognition more important in a recession?
How do you create an engaging employee reward system?
How do you ensure that the employee recognition is not subjective?
How you launch a reward program?
What kind of rewards should you think about?
Can you have a social networking element to the reward system?

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Show #255 - Brand Engagement Through Virtual Gifts

Anna Farmery — Fri, 14 Aug 2009 13:23:13 -0400

We talk about

Using virtual goods as part of your brand strategy
What is the size of the virtual gift market?
What is the financial model for virtual gifts?
Are virtual gifts about marketing awareness or reveune generating?
How do you measure brand engagement?
How to design shareable virutal gifts
How can you control where your virtual gift is shown?
What do you define as social networking sites?
The power of user generated consumer targetting
How do people find out about the virtual good?
Do virtual gfts work across all marketing sectors?
Can virtual goods be used internally?

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Show #254 - Is Your Talent Managed Strategically?

Anna Farmery — Mon, 10 Aug 2009 13:02:12 -0400

We talk about

What is a Differentiated Workforce?
How can you create a differentiated talent strategy without demotivating people?
Is there a difference between people being valuable to the team and strategically valuable?
How the companies need to keep pace with what is happening in their markets
How do you define how the workforce contributes to the competitive advanantage?
How to change a political culture
How a leader can attract the best talent

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Show #253 - Marketing is dead, long live marketing

Anna Farmery — Wed, 05 Aug 2009 11:58:59 -0400

We discuss

The importance of profit and the 4 P's of marketing
Do we need to rethink how we build our marketing departments?
How marketing is a craft - a mixture of science and art.
Discussion about retailer consolidation and consumer fragmentation and the effect on marketing
Does retailer price pressure affect innovation?
A discussion on the relative importance of TV,newspapers and radio on marketing campaigns.
Is there a greater degree of luck in marketing today?
Tips on approaching a marketing campaign.
Has the benefit of mass moved from production to advertising to the consumer?
What does customisation mean?

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Show #252 - Intent is the New Demographic

Anna Farmery — Sat, 01 Aug 2009 09:00:00 -0400

A great interview today with Tyler Pennock of Ruder Finn to discuss Why People Use The Web. This article at BuzzNetworker was based on the research which found that intent is the new demographic and you can try out their research tool at the Intent Index.

In this part of the interview we talk about

How intent is the new demographc
How understanding intent is critical to engagement
The role of intent in marketing strategy
How 72% of people go online to be part of a community
Are the popular web properites driving community or is the growth from a consumer need?
How the ratio of socialising to shopping is 2:1 in the research
How people are looking for entertainment on the web...but what is entertaining? With 82% of we users wanting to entertain and 48% want to be entertained
Is there a blurring between what is shopping and what is socialising on the web?
How 80% of people are looking to the web to learn
How women particularly need a way of personal expression on your site
How socialising can be as easy as listening for companies
The need to create the perception of listening - or aggregate your listening.

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Show #251 - How connection determines our place in society Pt2

Anna Farmery — Fri, 24 Jul 2009 11:29:32 -0400

In this part of the interview we talk about

Stop thinking about offline and online networking - think inline networking
The 4 P's of great networking
How do you embrace the technology within businesses across the different generations
How to become a connected business
It's not who you know, it is who you know who knows who you want to know!
Thoughts on Linked In
The balance between your professional and personal profile
Having boundaries around your online personal profile
The good and bad sides of connectedness

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