The Engaging Brand

Show 316 - How to measure happiness

Anna Farmery — Mon, 20 Dec 2010 11:42:54 -0500

Ivan Robertson a recognised industry expert on leadership and development joins Anna Farmery on The Engaging Brand podcast to talk about whether we can measure happiness.

What is happiness?
Does happiness depend on the variation of wealth between the top earners and the lower paid.
Does the differential between Executives and the lower paid in a business affect happiness?
Is happiness about money or something wider?
The 3 parts of happiness - social, psychological and physical elements.
Is happiness contagious?
Is apathy more dangerous than unhappiness?
Is a happiness index only meaningful over a period of time or can it be a static measure?
How to create a happiness index?

You can e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 315 - Coping with Cyber Overload

Anna Farmery — Fri, 10 Dec 2010 09:05:13 -0500

Anna Farmery talks to her about

Why do humans become addicted and is cyberoverload different to other types of media addiction such as TV.
How our brains are wired for a low tech world.
Does Cyberoverload happen due to avoidance of work or feeling inspired?
How do you learn to recognise when to take a break?
A new way of thinking of taking a break - because it IS actually working!
How to be a workaholic and asleep!
How it is not just about quantity of information but also what type of information you are consuming.
The connection between cyberoverload and human needs which it may be filling.

Remember if you want to vote for The Engaging Brand podcast for the Best Business Podcast of 2010 then visitwww.podcastawards.com

Show 314 - How to Thrive on Pressure

Anna Farmery — Fri, 03 Dec 2010 09:47:43 -0500

On the show today we talk about

What is pressure?
Why do humans create pressure on themselves when it is not a great experience!
How to create mental toughness
Why it is not about shutting thoughts out, it is about using emotions to work for you.
The 4 ways to thrive on pressure
How successful people make choices not sacrifices
How self belief is a combination of self confidence and self esteem
Are confidence and esteem connected?
The effect of self talk and the concept of stinking thinking!

If you want to vote for The Engaging Brand podcast for the Best Business Podcast of 2010 then visit www.podcastawards.com

Show 313 - How the recession has changed buying decisions

Anna Farmery — Fri, 26 Nov 2010 10:48:37 -0500

We talk about how the recession has affected the way consumers view brands and how their spending patterns have changed. So

How the recession is acting as a catalyst for consumers to reinvent themselves.
How the feeling a brand portrays has increased in importance, especially kindness and empathy.
Will the change in buying considerations live after the recession?
How we need to embrace the concept of liquid living and what we mean by liquid living?
It is not about new products and services per se but can be about the positioning of the brand towards liquid living.
How the most important buyer information is what they not say - so how do you find it out!
The entrepreneurial spirit in Detroit.

Remember if you can also listen to John's thoughts on a previous podcast Brand Bubbles - A Crisis in Brand Values

Show 312 - How Society is Changing

Anna Farmery — Fri, 19 Nov 2010 09:18:56 -0500

On todays show Anna Farmery asks about

How society is changing
The relationship between change and human beings
Does the pace of change alter the roles of government, business and the individual?
Do we need to change our perception of society and community?
Do we need to develop new skills for the evolving society?
The impact of a lack of shared history for business work teams.
Are there fears attached to the changing society?
How 3 trends of the future are:- innovation, sustainability and adaptability

Remember you can vote for The Engaging Brand in the business category at ThePodcast Awards 2010.

Remember you can e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 311 - How customers are a marketing channel for you

Anna Farmery — Fri, 12 Nov 2010 09:51:20 -0500

Josh Bernoff joins Anna Farmery on The Engaging Brand podcast to talk about his new book called Empowered.

We discuss

The importance of empowering customers
How customers are a marketing channel
How people create 256 billion product/services impressions on each other when social networking!
Are different market sectors more relevant to social media?
How to focus on who will influence and who will be connecting to your social media audience.
Is mobile finally here as the next big thing! Should you be concentrating on a mobile strategy?
How to amplify your message through the community?
The role of ratings and reviews
How to amplify your marketing message when you are a small, medium message.
How the marketing influence occurs after the sale
The new style marketing funnel and when empowerment of the customer occurs

Also don't forget if you like the show to vote for The Engaging Brand in the Business category at The Podcast Awards

You can e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 310 - How to engage your audience

Anna Farmery — Fri, 05 Nov 2010 11:42:57 -0400

Nancy Duarte joins Anna Farmery on The Engaging Brand podcast to discuss concepts from her new business book, Resonate

Are interviews, presentations?
How emotion persuades an audience?
An audience is a group of people who have different emotional triggers - how do you decide which emotional trigger?
How the audience is the hero not the presenter?
How a presentation is a mini movie not a report - lessons from the movie industry?
How you need to create tension and then resolve it...rather than just pure 'enjoyment'!!
How the number one tool is......a sticky note!
The process of putting together your presentation.
How ideas are not alive until they are shared.

Show 309 - Why half of what you do is waste

Anna Farmery — Fri, 29 Oct 2010 08:29:05 -0400

Anna Farmery talks to Ron Wince on The Engaging Brand leadership podcast about

Is continuous improvement a tool or a culture?
Why continuous improvement should not be "an internal department at the back of the factory" but customer focused.
Continuous improvement should be a business strategy not a response to a crisis
What is six sigma?
How the process tools of six sigma need a strong leadership lead.
Is it risky too accept variation for the customer or should you strive for 100% perfection?
Is there a risk that measurement statistics run the business and how do you ensure that you keep focused on positive outcomes?
How do you change the future rather than manage the past performance?
How 95% of your business process will be non value-added!!
How 50% of what you do is waste!

Show 308 - Improve productivity through healthy living

Anna Farmery — Fri, 22 Oct 2010 12:33:32 -0400

Is work inherently unhealthy for us?
Why simple changes to your diet and exercise can make a huge difference to your career.
How the gym may not be the answer for all of us...
How to take small steps at work to make you more productive in your working day.
Why moderate exercise may be better than hard exercise sessions?
The link between exercise and feeling mentally stronger.
How our mindset is the important factor in being healthy?
How to use exercise as a leader of teams
Are there power foods all leaders and managers should be eating!
How to deal with those birthday cakes and sweets around the office.
Is food more important than exercise in maintaining a healthy weight.

Join me on twitter.

Show 307 - How to Make the World a Better Place!

Anna Farmery — Fri, 15 Oct 2010 11:22:44 -0400

Is being a leader about selling your values or finding people with the same values?
How leadership is not a practice but a purpose.
Is it realistic to have emotional commitment from a team member?
The irony that emotional commitment works best when rationally analysed
If commitment is unconscious then how does a leader know they have it!
How a leader cannot afford to be lazy about communication - it is a chance to sell the vision
How leadership is bigger than a commercial activity, how it is a life purpose.
How leadership comes from knowing your own set of values and being passionate about delivering those values. Fear of leadership can come from uncertainty about your own values.
How to reach out to people.

Show 306 - One Minute Negotiator

Anna Farmery — Fri, 08 Oct 2010 09:08:58 -0400

George Lucas joins Anna Farmery on the podcast to talk about how to negotiate with confidence.

Does your negotiation style change with age?
The concept of negotiaphobia!
How negotiation is an ongoing process not a transaction.
Negotiation is not the end, and how it can be infinite...
If they set the price and you set the terms...then you will win!
3 simple steps to negotiation - Engage, Strategise, Assess
4 strategies of negotiation - avoidance, accommodation, competitive, collaborative.
Assess yourself with this self assessment questionnaire.....to find your natural negotiation style
Do you have different negotiation styles for business and personal lives?
How the success of negotiation is often in assessment and preparation
How can you spot someone else's negotiation style?
How your office gives clues to your negotiation style!
How to approach each negotiation style

Show 305 - What Makes a Hyper Social Community

Anna Farmery — Fri, 01 Oct 2010 10:54:44 -0400

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Show 304 - Decisive Points of Customer Contact

Anna Farmery — Fri, 24 Sep 2010 12:44:44 -0400

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Bob Bloom, a widely respected authority on business growth joins Anna Farmery on The Engaging Brand podcast to talk about his new book The New Experts

How buyers may own the purchasing process but sellers can still influence the purchase.
How consumers think about brands
Is there too much choice for consumers?
4 points of decisive moments with the customer
How to make an engaging website
Importance of words on a website
Concept of emotional negotiation
Can old companies think differently or do you need to set up new teams?
How social media can make the seller naked!
How personal equity must be earned and how it is perishable with customers
How you must change as your customers have already changed!

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 303 The New Social Learning Concept

Anna Farmery — Fri, 17 Sep 2010 08:37:25 -0400

What is social learning?
Is social media allowing a new style apprenticeship?
Is social learning just about reducing training costs or is it better for employees?
How collaboration can bring improved learning results.
How collaboration can lead to better induction programs.
How social media increases the effectiveness of training.
Innovative ways of using social media.
How you don't need a large budget - using social media tools to increase
The role of virtual worlds in learning...in the future.

Join me on Twitter or any of the social network sites - you can even email me at anna@theengagingbrand.com!

Show 302 - How Imitation Compliments Innovation

Anna Farmery — Fri, 10 Sep 2010 11:02:07 -0400

Professor Shenkar joins Anna Farmery on The Engaging Brand podcast to talk about how imitation can be critical to business discussing...

Why is imitation critical to business?
Why imitation is not necessarily a copy...
Can people be imitated?
If you are not being imitated, you are not pushing the boundaries!
How imitation from your competitors, is 20 years quicker now!
Can you protect innovation?
Is there such a thing as innovation? Hasn't everything been invented?
Why is imitation so undervalued?
How the web can be seen as imitation not innovation....

Show 301 - How Risky is Risk

Anna Farmery — Fri, 03 Sep 2010 06:50:07 -0400

Award winning reporter and author, David Ropeik joins Anna Farmery on The Engaging Brand podcast to talk about How Risky is it, Really? There is also a quiz on the site you can take about your response to risk! Is risk logical? How should we judge risk? How we can never have perfect knowledge of facts. Is there a short term vs long term factor in how we assess risk? Can brands trigger emotional connection through the use of fear? Are we too passive in how we think about risk? Do we assess risk through group-think? How do we reflect our cultural background in how we assess risk? Don't forget to subscribe to the show in iTunes or on the Blubrry site. If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 300 - Facebook Marketing

Anna Farmery — Wed, 25 Aug 2010 14:33:53 -0400

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We talk about

What is Facebook from a business point of view?
Are people really thinking about brands when socially networking?
3 ways to use Facebook for brands and businesses
How do I decide my Facebook strategy?
How do I make it differentiated from my competitors?
How easy is the coding language on Facebook?
Does Google index your Facebook site?
How do you attract customers to your Facebook Fan Page or Facebook Group?
How will Facebook evolve - will it be the new homepage, a shopping mall of the future or even replace Google for search?

Don't forget to subscribe to the show in iTunes or on the Blubrry site or visit The Engaging Brand site.

Show 299 - The 24 Hour Customer

Anna Farmery — Tue, 17 Aug 2010 12:48:51 -0400

We joins me on The Engaging Brand podcast to talk about

How to create content for the time starved consumer
Time is not money, it is much more important than that!
The time value trade off
How 45% of our behavior is unthinking....
How when and how you supply the message is vital to trigger a purchase.
The 8 triggers to consumer engagement
How Symantec created a consumer trigger
How to break consumer habits to create competitive advantage

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

Show 298 - How our Brain... Buys

Anna Farmery — Wed, 11 Aug 2010 07:16:24 -0400

We talk about

How emotional engagement is a prerequisite for the brain to understand your message.
Are brains different or is it our experiences that affect our behavior?
How to engage a man's and a woman's brain in marketing.
How the brain has evolved for decision making.
How do you measure :- attention, emotional engagement, memory retention?
The concept of a brand essence framework.
How emotional engagement is different for a value, luxury, commodity or new brand.
Why older brains need simplicity and how they are often attracted to luxury brands.

Show 297 - Dave Ulrich on Why of Work

Anna Farmery — Tue, 03 Aug 2010 06:45:53 -0400

Dave Ulrich talks about

How meaning has 2 facets - inherent value and market value.
Is meaning real or mind manipulation?
Why it is a terrible thing to waste a crisis!
Why a friend is not always the best source of advice for growth.
How to use social media to learn and grow.
The importance of patterns of events.
How your desk gives a clear personal branding message!!
What creates meaning in your life?
Difference between meaning in your life and meaning for others.

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 296 - Inspiring Resilience

Anna Farmery — Tue, 27 Jul 2010 14:43:04 -0400

The free tool i-resilience can be found by clicking this link and looks at adaptability, purposefulness, social support and confidence - well worth checking out (Well it is free!)

The correlation between resilience and support.
Is resilience a positive or negative personal attribute?
Is resilience a predictor of success?
How different people perceive situations in a different way.
The need for perception to match people's reality.
How do I check my perception with others?
Where do managers get support to increase their resilience
How you can develop resilience over time.
How people can develop confidence through their resilience at home.
How resilience is multi-dimensional

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 295 - Tony Hsieh on Delivering Happiness at Zappos

Anna Farmery — Thu, 15 Jul 2010 14:48:55 -0400

Great discussion with Tony Hsieh of Zappos about his new business book - Delivering Happiness

What was the motivation for his entrepreneurship?
How boredom can inspire creativity
How simplicity can help deliver happiness
Happiness as a business model
Why customer service is so core to Zappos
How profit for Zappos is secondary to a higher purpose
How the telephone is the best branding tool
Why social media is not a shortcut for personal emotional connection
How learning and curiosity drives culture
A story of how pizza defines a customer service culture

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show 294 - All about the Referral Engine

Anna Farmery — Fri, 09 Jul 2010 08:32:27 -0400

We talk about

The importance of belief in gaining referrals
How people ARE wired to refer your business
Has there been a change in how referrals work with social media?
The importance of valuing referrers -they are your volunteer salesforce!
How you need a talkable difference - and what is a talkable difference?
Is marketing on the web different? Do the 4 C's cross markets?
How people who are being referred are much more educated now....so no sales patter!
How well educated customers on your brand are good news....they are already prospective customer and potentially premium payers

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or join me on twitter.

Show #293 - Winning Body Language

Anna Farmery — Tue, 20 Apr 2010 18:24:00 -0400

The importance of body language
Do we over analyse body language?
Is body language advice neutralising human beings and human emotions?
How we communicate with ALL our senses
How do you balance being busy with communicating correctly?
The power of vocabulary
How vocabulary can help YOU and how you can improve your vocabulary
Is body language important online with social media?
How body language can improve your own thinking?

Show #292 - Inside the mind of an adventurer

Anna Farmery — Tue, 13 Apr 2010 16:37:04 -0400

How social media can help an adventurer who is being criticized!
Do we take technology for granted and underplaying the advantages
The decision making of a lone adventurer
Is decision making and changing ones mind more difficult when there are no people around you
When you are rowing an ocean do you learn to live without human 'love' or crave it more?
What is Eco Heroes?
The preference of peer pressure over a telling approach in marketing
How the eco message should not be affected by the recession.
News on the third leg of the pacific row....

Here are links to our original interviews Facing the Fear Part 1 and Facing the Fear Part 2

Show #291 - The World of Celebrity and Branding

Anna Farmery — Tue, 06 Apr 2010 16:38:00 -0400

How is celebrity defined today?
With the increase in minor celebrities, has this devalued the worth of celebrities?
Is the new style of celebrity riskier for brands to use?
How to choose the right celebrity for your brand
How to get the attention of a celebrity
How you can be the next business celebrity!
The use of You Tube in personal branding

Show #290 - Why analytics are so important in business

Anna Farmery — Fri, 26 Mar 2010 12:59:03 -0400

Why analytics don't have to be boring!
Why reporting is not analytics
How you should not get blinded by past results
Why it isn't always critical to have all the data
How do you measure the intangible areas such as customer happiness?
How to bring data together from across the business
What skills you need for the new age of analytics
Does the recent recession put a greater business emphasis on business analytics?

Show #289 - Business Etiquette in Modern Business

Anna Farmery — Sat, 20 Mar 2010 06:07:46 -0400

What is business etiquette?
Has the etiquette rules changed over the years?
Etiquette when using the modern communication tools?
How do you balance personal and professional style?
Tips for meetings
What to do with lateness at meetings
What to do with a dominant person in a meeting
Best way to wrap up a conversation
Managing your boss
Tips on etiquette differences between in person, in emails, on the phone
Top 3 tips of business etiquette

Show #288 - Reinventing Business

Anna Farmery — Mon, 15 Mar 2010 17:57:40 -0400

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

How strategy is as much about what not to do as great ideas
Are ideas easier to create than put into action
Does childhood prepare you for business?
The notion of followership
The concept of an 'air sandwich'
How can you encourage a collaborative culture?
The importance of people improvement versus process improvement
How to recognize what you need to know
How to create the right strategic options
Is it about what we are good at now or what we want to be good at in the future?
How to make tough choices on strategy
How hard is it to create accountability.

Show 287# - The Riddle of Human Existence

Anna Farmery — Tue, 09 Mar 2010 14:15:38 -0500

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The riddle of human existence

How to create an objective argument of a subjective topic and how to recognise your own prejudices

Do human beings need meaning in their lives?
The evolution of thinking on human beings and their existence
Is human evolution cyclical?
Is interconnectedness a basic need of survival for human beings?
Our adaptability as human species and how we need to transform in the future
How we need to balance risk with boundaries to survive in the world

Show 286 - Putting the Customer at the Core of Your Strategy

Anna Farmery — Mon, 01 Mar 2010 16:45:55 -0500

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

How resilience in successful businesses is about adaptability
Can you be too flexible as a company?
The fine line between failure and success on adaptability
What kind of thinking you need to be truly customer-centric?
The advantages and disadvantages of start ups versus traditional more established companies
Differences between B2B and B2C in putting the customer at the heart of your strategy
Is there a step to step process from being product centric and insular to customer centric and external facing?

Show #285 - How to use video in your marketing strategy

Anna Farmery — Fri, 19 Feb 2010 11:09:50 -0500

Is video a form of advertising or a film production?
How storytelling is integral to great video
Can you be too professional in video production?
How easy is it to put a video together?
The role of music in video brand building
Are you creating video for selling or shareability?
The 5 types of video's for your company website
What makes a viral video?
Examples of how to make a video viral.

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

Show 284 - Generation X and Generational Differences

Anna Farmery — Fri, 12 Feb 2010 09:34:10 -0500

Who is Generation X?
Why generalize about the generations?
How much do cultural differences play across the generations?
How Gen X has never been the dominant part of the workforce?
The role of money in motivation of your workforce
How midlife is much longer now and therefore the implications
Is it now "me" pressure rather than peer pressure?
Are Generation X difficult to manage?
How companies with employee engagement ...idiosyncratic.
The concept of flow

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

Show #283 - Social Media and Customer Retention

Anna Farmery — Mon, 08 Feb 2010 09:43:42 -0500

Motivation behind flip the channel
How retaining the customer should be at the core of your business strategy
The need to fuse word of mouth and customer service
Technology should bring out the humanity of your company
The real role of social media - customer retention
How to scale from 150 to 150,000 "friends" of the brand
Difference between customer service and servicing the customer
Is the business the social object or the process of buying?
Don't take employees for granted

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

Show 282 - How to manage your energy through thoughts

Anna Farmery — Fri, 29 Jan 2010 15:52:12 -0500

This marketing podcast is brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

We discuss

What is energy of thought?
Are thoughts contagious?
How you can manage your thought process
Are negative thoughts more powerful than positive thoughts?
How to neutralize a negative thought
Techniques to manage negative meetings or negative people
Do negative thoughts drain energy?
Are there negative thoughts which are good for us?

Show 281 - The Google Way

Anna Farmery — Fri, 22 Jan 2010 12:22:51 -0500

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Why is there a fascination with Google?
How Google can be seen as non comformist
The idea of a gift exchange economic model
How they are creating new marketplaces for new revenue generation
Why has Google been successful with the free model?
The talent management system at Google
The reputation model of Google HR system
The concept of 20% of time spent on own projects
The peer review system of Google
Importance of real time data

Show 280 - The Challenges of B2B Marketing

Anna Farmery — Sat, 16 Jan 2010 08:12:13 -0500

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Is Business to business marketing different to business to consumer?
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.

Show #279 - Jack Trout on Marketing

Anna Farmery — Mon, 11 Jan 2010 13:54:42 -0500

Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.

Do people overcomplicate marketing?
What Jack means by repositioning?
How to evolve your marketing brand over time.
How to recognise a marketing strategy going wrong
The importance of living and thinking outside the company
How to create innovation
How to be innovative within functions
Is there a risk of changing for change sake
How to win the argument for change
How to develop your marketing skills

Show #278 - How to be a great public speaker

Anna Farmery — Wed, 06 Jan 2010 16:23:39 -0500

How do you define the role of a public speaker
How speaking is "intimacy of the mind"
The process of creating a great speech
How to combat nerves when speaking
How to write a good presentation
How to find a rythmn
The development of Obama as a speaker
How to deal with speaking when you are promoted at work
Does a speaker have to be good with words?

Sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #277 - Beating the commodity trap in marketing

Anna Farmery — Tue, 29 Dec 2009 13:56:03 -0500

We discuss

Do commodities make markets honest?
What are the positive aspects of commodities?
How do you recognise as a marketing department when your product/service is becoming a commodity?
The effect of retailers on creating a commodity.
3 forms of commodity traps
Is profitability or market share growth your marketing aim?
How to succeed in beating a commodity trap

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #276 - Am I the only sane one working here

Anna Farmery — Thu, 24 Dec 2009 08:50:33 -0500

How we need to think about the context not just the content of our conversations at work
How to handle control freak bosses
How too much honesty is not always a good thing
How to handle a micro manager
How to handle a political animal
The best way to get someone to change behaviour
The importance of self awareness
How to handle team members with no people skills
The problem with offices and people working together

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #275 - How to stay younger and feel sharper

Anna Farmery — Fri, 18 Dec 2009 13:26:35 -0500

Why we lose the wisdom of youth as we grow older?
How society has changed from wanting to be like your parent, to wanting to be like your child.
Are there good aspects of growing older?
The distinction between ageing and maturity.
What is adaptive navigation?
How to get out of a rut
How changing habits can change perspective
Plan your life as if you don't have much to lose
Why living to the future is better than living in the past
How people can be a blood supply to your brain
The need for reflection

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show 274 - How to succeed as an entrepreneur

Anna Farmery — Mon, 14 Dec 2009 15:09:56 -0500

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How to fight boredom as an entrepreneur
How to make work more interesting
Don't isolate yourself in the business
The importance of mentoring
Is starting a risk or is it risk averse?
The difference between cost and value when deciding on bringing in outside experts to the business
Why you should see suppliers as external employees
Learnings on how to manage talent
How to grow as a leader when talent leaves the business
When to say no to a customer
The importance of searching for weakness in the business
The importance of charitable giving

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Show #273 - How we are all connected Pt2

Anna Farmery — Tue, 08 Dec 2009 14:23:13 -0500

What should you giveaway free?
Discussion around how human nature views free
What motivated Radiohead to give their album away free?
Is it better to break the rules or follow the social media rules
Why is podcasting so exciting?
How to engage people through meaningful questions
How to help people see the world differently
What makes 'good social media'
What will be the future of media

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #272 - How we are all connected Pt1

Anna Farmery — Fri, 04 Dec 2009 18:19:40 -0500

Our conversation covers

How we are all connected
How can we ensure that we don't take our connections for granted
Has social media brought a complexity of thinking because of its simplicity!
Has context overtaken content as king in social media
How social media is not about no control but know control
Why you should let people steal your ideas

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days

Show #271 - How to engage people on the web

Anna Farmery — Sat, 28 Nov 2009 06:15:50 -0500

A discussion around their social media marketing handbook called Friends with Benefits.

The secrets of working together
How do you engage people with your social media strategy
What is meant by creating a tribe around your brand
How to find people who might want to engage with our brand
The difficulties of using Facebook within your social media strategy
Why to contact bloggers to talk about your brand
How to find the right bloggers to talk about your brand
How to engage bloggers with your brand

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Show #270 - How to cope with change

Anna Farmery — Tue, 10 Nov 2009 14:12:23 -0500

We talk about concepts in his new book Growing @ The Speed of Change

Why humans cannot cope with change
What makes our own reality
The link between change and quantum physics!
How the dynamics of human relationships work
Have we commoditised communication because of the amount of tools we have available?
Practical tips on coping with change in your life
How not to let other people to "should" on you - how to not let the expectations of others affect our life.
How our own self confidence affects how we can cope with change

And a HUGE THANK YOU to all the listeners who nominated for The Engaging Brand podcast as the BEST BUSINESS PODCAST!!....Don't forget to vote from the 13th November...at The Podcast Awards site.

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Show #269 - 3 Steps to Design Thinking

Anna Farmery — Fri, 06 Nov 2009 14:52:28 -0500

Are the permanence of roles and job titles stifling business today?
Life is a series of projects
3 stage funnel of design thinking
How reinvestment of time saved is vital for design thinking
Is the skills gap in management and leadership about finding the customer mysteries to solve or knowing the actions to take?
Is there an optimum time between the stages of thinking?
Do you need to be a design thinker to implement design thinking?
Why the education system fails our society

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Show #268 Psychotactics of Online Marketing

Anna Farmery — Fri, 30 Oct 2009 14:13:45 -0400

Today we talk about the psychology behind online marketing

What is meant by psychotactics?
Is marketing really psychology in disguise?
Is it a case of expressing your psychology or connecting with customers psychology?
What is the psychology behind successful websites?
How to use a filtering style of questioning to understand your business.
How to create engaging articles for customers?
How to find inspiration for writing articles?
When you write for brand engagement - are you writing for yourself or others?
Why strategy is not critical to success!

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Show #267 The Truth about Trust

Anna Farmery — Fri, 23 Oct 2009 11:18:13 -0400

Is trust a basic human need and do we need to trust ourselves before we trust in others?
Do we understand what we trust in?
Are individuals hard wired to trust different things?
What gives leaders the trustability factor?
The anatomy of a trustworthy leader
How you don't need to be liked to be trusted.
Gender differences in trust
How perfomance management is key part of being a trusted leader.

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