The Engaging Brand

Show #163 - The Science of Attracting Customers

Anna Farmery — Wed, 07 May 2008 07:22:08 -0400

What an interview today - full of energetic advice!

I am talking to Jimmy Vee and Travis Miller who talk us through how to build a marketing campaign that attracts customers, based on their book Gravitational Marketing. They offer many free resources at the Gravitational Marketing site as well as a free starter pack at Start Attracting Customers which you should check out. We discuss

How important is it to understand your customer?

How can you target your customer?

What are the keys to successful marketing?

How can you create a viral marketing campaign?

Is it the product or the experience that is "spreadable"?

Practical marketing techniques to spread the brand message

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #162 - How Giving Can Create Brand Success

Anna Farmery — Fri, 02 May 2008 06:49:25 -0400

Today I am talking to Bob Burg the successful co-author of The Go Giver. You can find out more about the Go-Giver and download the first chapter for free at the Go-Giver site. I love business books that are based on stories, and this book takes an example of a young professional who is facing the business challenge of how to hit his monthly goals. What is the business secret to creating consumer advocates for your brand, how do you build a successful business. We discuss

What is difference between price and value?

How you grow your income

Does success breed success in business? Is it easier to be a "giver" when you are already successful?

How important is your personal influence?

The importance of authenticity in business success

The importance of receiving, the value you give another person by allowing them to give to you.

A discussion on feedback as a leader

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #161 - Psychology of Conversations Pt2

Anna Farmery — Fri, 25 Apr 2008 11:34:09 -0400

This is the second part of the conversation I had with Alison Hardingham who is a business psychologist and also an Associate Professor at Henley Management College. Alison runs Yellow Dog Consulting and has published 7 books on her field.

If you haven't listened to the first part of the interview then here is the link to Show 160 - The Psychology of Conversations Pt 1.

Today we talk about

How we develop a good conversation

Can you have a conversation with more than one person

How to engage a person in a conversation

Conversational skills for social media

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #160 - The Pyschology of Conversations

Anna Farmery — Tue, 22 Apr 2008 13:52:33 -0400

Today we are talking to Alison Hardingham who is a business psychologist and also an Associate Professor at Henley Management College. Alison runs Yellow Dog Consulting and has published 7 books on her field. I met Alison and found her insights into the art of conversations fascinating, in fact so fascinating that the telephone interview overran, so the second part will be published as Show 161! We discuss in this first part

What is a conversation?

How our conversational skills change through our childhood

Has socialisation affected our way of communicating

How to turn a 'bad' conversation round

What personal development do you need to be good at conversations?

Watch out for the second part when we discuss how to hold an effective conversation

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.
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Show #159 - Step Into the Spotlight

Anna Farmery — Fri, 18 Apr 2008 14:15:37 -0400

Today we are talking to Tsufit who provides tips on how to get noticed. I read her new book Step Into The Spotlight on a night flight back from the US. I was tired and wasn't sure I wanted to read...after the first few pages I was hooked. This book is a mixture of personal development and marketing which fits so well with The Engaging Brand. We cover areas such as

How to network effectively

How to create your own brand story

How to make a presentation stand out from other speakers

How to engage with your brand audience

And THE SECRET to getting publicity!

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand

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Show #158 - Escaping the Corporate Rut

Anna Farmery — Tue, 15 Apr 2008 13:46:12 -0400

Today we are talking to Eric Pennington who has written Waking Up In Corporate America and also writes the blog Epic Living. His book looks at 7 steps to move from "feeling in a rut" in your job to finding career and life happiness. Here are some of the topics that we cover

How life is a growth event
The balance between having a comfortable balanced life and feeling bored
How Eric's corporate life left him "broken"
Transformation happens when recognising the power of your personal influence
Success is waiting for us to give the command
How you know what matters in your life
Why we focus on intangibles for happiness
What creates the motivation to change - "If you are OK with being OK, then you will no have the motivation to change

If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #157 -Accidental Branding

Anna Farmery — Fri, 11 Apr 2008 09:27:21 -0400

Today we are talking to David Vinjamuri who has written a book of case studies on how ordinary people have created extraordinary brands - Accidental Branding. It is a fascinating insight into various entrepreneurs such as Craig Newmark, Roxanne Quimby, J Peterman, Gary Erickson

David mentions in the book the chance to tell your brand story - you can do this at the Accidental Branding site.

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #156 - The Age of Engage

Anna Farmery — Sat, 05 Apr 2008 17:00:00 -0400

Today we return to marketing and brand management, discussing with Denise Shiffman, Founder of strategic marketing and innovation consultancy Venture Essentials, how to reinvent marketing for today's connected, collaborative, and hyperinteractive culture.

This interview is based on her book The Age of Engage and you can learn more at the Age of Engage website.

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #155 - A Truly Inspirational Story for Business

Anna Farmery — Tue, 01 Apr 2008 08:58:21 -0400

Today I talk with Brianne Schwantes, whom I blogged about on Success, Health and Happiness! Inspiration for Business. This is podcast about resilence, managing risk and how your mental attitude can inspire yourself and others to start living the breadth of your life not just the length of it.

Brianne is a truly inspirational lady and I hope that this show will leave you feeling motivated and inspired to develop your leadership ability, be today or tomorrow

I thoroughly enjoyed this interview, and if you have feedback for me on the show or would like to pass a message on to Brianne then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show # 154 - Emotional Intelligence in Business Pt2

Anna Farmery — Thu, 27 Mar 2008 09:08:13 -0400

Galba Bright from the Turn Up Your EQ blog joins me for the second part of our talk about emotional intelligence. If you have not heard the first part of the interview on self management, self awareness and social awareness then well worth listening to that show first.

Today we talk about relationship management, how to read an emotional intelligence survey and more on the importance of self awareness as part of modern leadership. Here are the links that we mention over both shows

Brains on Purpose Blog

Make Emotional Confrontations Fun

Marcus Buckingham

Firms of Endearment

Primal Leadership

Emotional Intelligence

Working with Emotional Intelligence

Show #153 - Emotional Intelligence in Business

Anna Farmery — Sat, 22 Mar 2008 07:44:57 -0400

Galba Bright joins me today from the Turn Up Your EQ blog to talk about emotional intelligence. This is the first part of the interview and we talk about self awareness, self management and also touch on social awareness. In the second part, next week we will talk about relationship management. We talk about several books that I have read and are a great edition to your business book library.

Firms of Endearment

Primal Leadership

Emotional Intelligence

Working with Emotional Intelligence

I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #152 - Managing Stress in Business Pt2

Anna Farmery — Wed, 19 Mar 2008 14:20:04 -0400

This is the second part of an interview with Cary Cooper, Professor of Organisational Psychology and Health at Lancaster University and also Director of Robertson Cooper, leading Business Psychology company. You can check out his blog by clicking here.

In this second part we talk about what causes stress in the workplace and how you can solve stress through leadership. Cary also talks about how you can predict stress in the workplace, so that you are managing the environment rather than reacting to the stress when it happens. If you have not listened to the first part then here is the link to podcast 151 which sets out how stress has changed over time and the generations.

Cary is a passionate speaker about how leaders should approach wellness programs, not just because it is the right thing to do, but also has a positive impact on the bottom line as it increases employee engagement. I thoroughly enjoyed this interview, and if you have feedback for me on the show then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand

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Show #151 - Managing Stress in Business Pt1

Anna Farmery — Fri, 14 Mar 2008 15:48:23 -0400

This is the first part of an interview with Cary Cooper, Professor of Organisational Psychology and Health at Lancaster University and also Director of Robertson Cooper, leading Business Psychology company. You can check out his blog by clicking here.

In this first part we talk about how stress is occurring within business, whether it is more stressful now than in previous decades, what role business is playing in stress management, its importance in talent management and also the impact of technology on our business lives.

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Show #150 - Brand Lessons from the Music Industry

Anna Farmery — Mon, 10 Mar 2008 12:12:12 -0400

A different kind of interview this week, as I am joined by Mike O'Hara of Voices in Business, who describes himself as podcaster, musician and social media junkie and he joins me to talk about the music industry and what lessons can we learn in terms of

Engaging an audience

Can marketing learn from the chorus or the "hook" of a song

Building a community

The power of the human voice

Lessons for using social media

A different take on engagement but one that hopefully inspire you to think about how the music industry use techniques to engage consumers and what lessons can we take into the business world. I also mention an email that I got from Karen Skidmore who helps women create successful home based businesses. called Candocanbe.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #149 - Monitoring Your Brand Reputation Online

Anna Farmery — Fri, 07 Mar 2008 12:51:42 -0500

This is an interview with Sarah Wurrey of Custom Scoop and Media Bullseye. Sarah talks to us about web and media monitoring, for your brand reputation. Your reputation with customers, and employees is incredibly important, so how can you ensure that you are aware of issues and how do you handle inaccurate blogging stories. She also talks about how to assess whether the comment is worth replying to, and tips on how to manage a poor reputation proactively- this in reply to a listener question.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

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Show #148 - Tips from TV and Radio - Part 2

Anna Farmery — Sun, 02 Mar 2008 15:12:44 -0500

Maggie Philbin, UK radio and TV presenter, joins me for the second part of the interview and talks to us about how to engage an audience, how to facilitate a session with a group of people. She also candidly talks about how she controls her nerves and how she presents information in an engaging way.

Maggie shares great tips that although from the media world relate directly to how to engage the consumer and employees alike. Also check out Part 1 which was about how to engage people on a one to one basis.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #147 - Tips from TV and Radio on Engaging the Audience

Anna Farmery — Wed, 27 Feb 2008 12:45:58 -0500

Maggie Philbin, UK radio and TV presenter, joins me on the show today to talk about how to engage with someone one on one, how to find the real story, and how to get the best out of the interviewee.

This is Part 1 of the interview and on the next show we will talk about the art of facilitation.

Maggie shares great tips that although from the media world relate directly to how to engage the consumer and employees alike.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #146 - Does Marketing Exist Anymore

Anna Farmery — Fri, 22 Feb 2008 11:10:37 -0500

Scott Monty talks to us about whether marketing exists anymore!

He talks us through how marketing has and will continure to change, his role as a Relationship Director at Crayon and gives insights into how to market successfully.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #145 - Secrets of Being a Successful Entrepreneur

Anna Farmery — Mon, 18 Feb 2008 14:10:59 -0500

Michael Port joins me today to talk about how to take your business to the next level as an entrepreneur.

Michael talks us through the need to work on yourself, work on your business and work in your business to create success.

If you have feedback on the show e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #144 - Exploring The Knowledge Economy

Anna Farmery — Fri, 15 Feb 2008 11:14:36 -0500

Today I am joined by Stephen Collins from Acidlabs. I first connected with Stephen via Twitter and this led me to seeing his presentations on the knowledge economy and how to engage the knowledge worker - all available via Slideshare.

Stephen leads us through what is a knowledge economy and how business can develop leadership processes and skills to create profitable success. He talks us through many examples of how companies have benefited from from collaboration, sharing and valuing people not from their job descriptions but from the knowledge that they gain and share.

If you have feedback on the show, e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #143 - Brand Engagement Pt2

Anna Farmery — Mon, 11 Feb 2008 09:41:01 -0500

Today is the second part of my interview with Ian Buckingham who is the Founder of Bring Yourself to Work and the author of Brand Engagement.

In the first part of the interview last week, Ian talked about the Hero's Journey, reflections on values and also about the measurement of engagement. In this second part Ian talks about what is employee engagement, the need to see employees as human beings with personal needs and also how you can create engagement.

For more about The Engaging Brand check out the blog

Show #142 - Brand Engagement Pt1

Anna Farmery — Wed, 06 Feb 2008 11:49:15 -0500

Today I am joined by Ian Buckingham who is the Founder of Bring Yourself to Work and the author of Brand Engagement.

This show is the first part of the interview, in which Ian talks about a concept called the Hero's Journey, Values and also about the measurement of engagement.

Remember check out The Engaging Brand blog for more on Anna's daily thoughts

Show #141 - Generating Buzz About Your Brand

Anna Farmery — Fri, 01 Feb 2008 06:45:21 -0500

Nettie Hartsock joins me to talk about how to cultivate buzz around your brand - be it at a personal level or indeed a corporate brand. Nettie, a former journalist and now book publicist, gives insight into how to create an engaging brand story and then how to approach traditional and new media sources to cultivate buzz around your story.

If you have feedback on the show then visit The Engaging Brand blog, e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Enjoy!

Show # 140 - Why Putting People First Is The Right Strategy

Anna Farmery — Tue, 29 Jan 2008 15:04:18 -0500

Today Anna Farmery talks with Lewis Green who has just written a book called Lead with Your Heart. Lewis talks about

The link between engaging people and increasing profits.
The importance of putting the customer at the heart of your strategy, and giving employees the freedom to deliver a great customer experience
The importance of recruiting to values
The importance of good causes to your business to connect with your consumers.

If you would like to listen to the first interview with Lewis on Corporate Social Responsibility then click here.

In the meantime, how much do you put people at the heart of your personal brand strategy, how much do you put people at the heart of what you want to achieve in your business?

If you have feedback on the show,visit The Engaging Brand blog, e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand.

Show #139 - Owning Your Brand

Anna Farmery — Fri, 25 Jan 2008 11:40:44 -0500

Mike Wagner from The White Rabbit Group joins me to talk about branding and the importance of owning your brand. He talks through his approach of making promises and ensuring that they are followed through within the business world.

This interview was based on a blog post on The Engaging Brand called Why Business Leaders Should Love 2008

Show 138 - Building a Community

Anna Farmery — Sun, 20 Jan 2008 15:19:34 -0500

I am joined today by Connie Bensen who is the ACDSee Community Manager. Connie is a leading thinker on how business can use web 2.0 to create engagement with your brand. Connie talks us through how business can build a community as part of your brand strategy.

Visit the blog to find out more about The Engaging Brand

Show #137 - What stops you having a successful career

Anna Farmery — Tue, 15 Jan 2008 05:43:39 -0500

Allan Cox has just written Your Inner CEO and joins us to talk about what stops us from progressing in our career and how to move through those personal barriers to create a successful career.

Visit the blog The Engaging Brand or join the Facebook Group

Show # 136 - Inside The Mind Of a Digital Native

Anna Farmery — Thu, 10 Jan 2008 15:16:53 -0500

A great interview with the young Australian born PR blogger Paull Young.

We explore the differences between the generations approach to work, to life, and communication. Paull helps us understand his motivations and gives tips on how to engage the talent within your organisation.

Check out The Engaging Brand blog

Show # 135 Blogging Within Microsoft

Anna Farmery — Mon, 07 Jan 2008 10:44:00 -0500

Eileen Brown is a Technical Evangelist manager at Microsoft in the UK and today Eileen explains her role within Microsoft and shares with us how embracing blogging can help with employee engagement as well as improving your brand image with consumers.

Eileen also shares tips on productivty in a social media world and how to handle employees who upset people from their blog writing.

Love to hear your comments at The Engaging Brand

Show # 134 - What People Misunderstand About Strategy

Anna Farmery — Wed, 02 Jan 2008 08:20:17 -0500

David Maister talks to us about his latest book Strategy and the Fat Smoker.

David with his normal humour talks about how it is not the strategy that makes a business successful, it is the commitment and resilience of the leadership. We also talk about how relationships are changing within business and how to create strong relationships for business success.

I also ask for your favourite 3 epsiodes of The Engaging Brand, email me at anna@theengagingbrand.com

Happy New Year

Show # 133 - Age of Conversation and Collaboration

Anna Farmery — Sun, 30 Dec 2007 07:11:44 -0500

Drew McLellan and Gavin Heaton saw an opportunity of bringing together the blogspshere to raise money for a childrens charity. In 2007 they raised over $11,000 through a book called The Age of Conversation which was a global project bringing together over 100 bloggers worldwide, to write their thoughts on what the age of conversation means to them. How did they engage people in the project, what lessons can we learn from this project, how are on line tools helping with global collaboration and how can you market on line?

Show # 132 - Marketing Your Brand in Facebook

Anna Farmery — Fri, 21 Dec 2007 13:56:55 -0500

Andy Kaplan talks us through how to use Facebook, how it can form part of your marketing, branding and communication strategy.

The Engaging Brand

Show # 131 - How Successful People Think Differently

Anna Farmery — Tue, 18 Dec 2007 07:20:10 -0500

Roger Martin explains how integrative thinking is the bedrock of successful thinkers. He gives examples from his book The Opposable Mind on how people have created new successful marketing, and communication plans by thinking in a different way

The Engaging Brand

Show # 130 - The Art of Self Confidence

Anna Farmery — Fri, 14 Dec 2007 06:13:58 -0500

Often we know what we want to do with our career, with our business, with our leadership but we hinder our own success through a lack of self confidence - Mark Sanborn, author of The Fred Factor,helps us break through the confidence barrier.

The Engaging Brand

Show # 129 - Sound as Part of Your Brand Strategy

Anna Farmery — Mon, 10 Dec 2007 09:29:59 -0500

Ronna Porter and Michael Spencer talk about the importance of sound in communicating your brand values. How audio is as important as visuals in your marketing strategy

The Engaging Brand

Show # 128 - Lessons from Non Profit for Business

Anna Farmery — Thu, 06 Dec 2007 00:15:00 -0500

What lessons can business learn from non profits. How do they engage people with their causes. What role does social media play in their engagement strategy and what can leaders learn for managing their people

The Engaging Brand

Show # 127 - Importance of Diversity in Leadership

Anna Farmery — Sun, 02 Dec 2007 13:58:16 -0500

A discussion with 3 successful female entrepreneurs and how they engage an array of talents to build successful businesses

The Engaging Brand

Show # 126 - Conversational Marketing Pt2

Anna Farmery — Mon, 26 Nov 2007 11:17:01 -0500

Connie talks us through how people are using conversational marketing to engage with consumers and employees, tells us her thoughts on the echo chamber and provides tips on how to write with a conversational tone.

The Engaging Brand

Show 125 - Conversational Marketing Pt1

Anna Farmery — Wed, 21 Nov 2007 07:00:36 -0500

Connie talks about she built a distinctive personal brand and also what is conversational marketing and how we start to think about measuring the effectiveness.

The Engaging Brand

Show # 124 - Rt Hon William Hague MP on Leadership

Anna Farmery — Fri, 16 Nov 2007 11:56:03 -0500

Former leader of the Conservative Party and the current Shadow Foreign Secretary, Rt Hon William Hague MP shares his lessons on leadership, communication and reputation management in both business and politics.

The Engaging Brand

Show # 123 - The Leaders We Need

Anna Farmery — Sun, 11 Nov 2007 08:14:31 -0500

Michael MacCoby talks us through social intelligence and the importance of understanding how society has shaped us as people. How leadership is changing and how organisations need collaborative networks.

The Engaging Brand

Show # 122 - Global Trends for Marketing

Anna Farmery — Tue, 06 Nov 2007 15:26:48 -0500

In business it is important to keep up to date with the social trends which are now global rather than local. Piers talks to us about the trends and how we can learn from them and how it affects the way we are marketing our brands.

The Engaging Brand

Show # 121 - Developing Relationships Pt2

Anna Farmery — Thu, 01 Nov 2007 13:42:26 -0400

The second part of the interview with Deb Knupp. We explore how to improve your self confidence, how to increase the value of your personal brand and how to make the most of your relationships at work and at home.

The Engaging Brand

Show # 120 - Developing Strong Relationships Pt1

Anna Farmery — Sat, 27 Oct 2007 01:00:00 -0400

Deb Knupp talks about the importance of relationships and how to make them effective in a business environment. How relationships help the performance of the team.

The Engaging Brand

Show # 119 Curiosity and Lessons from Adolescents

Anna Farmery — Tue, 23 Oct 2007 07:17:57 -0400

Andrew gives insight into how to turn research into action, the importance of culture and also how to engage the younger generation. Andrew shares his knowledge of how curiosity is a great leadership skill

The Engaging Brand

Show # 118 - Sensory Branding

Anna Farmery — Fri, 19 Oct 2007 08:39:48 -0400

Martin Lindstrom joins me to talk about how people use all the senses to engage consumers in their product or service, the importance of thinking differently and how these marketing concepts can be used to develop your employer brand

The Engaging Brand

Show # 117 - What makes great HR

Anna Farmery — Mon, 15 Oct 2007 14:14:13 -0400

Nick Holley from Henley Management College, shares latest research on what makes great HR and a great HR leader. The findings are true for all business people and will help with all leaders development.

The Engaging Brand

Show # 116 - Development and Social Media

Anna Farmery — Wed, 10 Oct 2007 00:00:00 -0400

A mix of my views on the importance of development and the social media tools that you can use in modern business and also part 2 of the interview with Krishna De.

The Engaging Brand

Show # 115 - Role of Development in Employer Branding

Anna Farmery — Sat, 06 Oct 2007 00:00:00 -0400

Krishna De explains the role of learning and development in creating an employer brand. How to create brand ambassadors by developing a talent strategy

The Engaging Brand

Show # 114 - Creative Communication Techniques

Anna Farmery — Mon, 01 Oct 2007 00:00:00 -0400

Simon Young a creative writer helps us understand the techniques that writers use to engage with their readers.

The Engaging Brand