Marketing is not Advertising.

Jeff 'SKI' Kinsey shares the basics of Marketing "Constraints Management" style. You can build widgets, or you can build Market Share!

"Here’s a very interesting Eli Goldratt analogy. If selling were the same as
shooting sitting ducks while they ate corn by the side of a lake, then
advertising would be the same as spreading corn for the ducks to see
and come ashore to eat. Marketing would be figuring out that ducks ate
corn in the first place." -Tony Rizzo

“How do we figure out what our targeted ducks like to eat?”

 SKI goes on to tie the discussion to Geoffrey Moore's "Crossing the Chasm" and the "target-customer" scenarios a la "Jerome".