Here is a quote from Linda - a marketing expert with a mid-sized manufacturing firm "I listened to the Podcast three times. I like these guys. They are definitely on to something." Here is my description of the show: As a development engineer between design and production, I could not put down this book. The first part of the book I kept saying “This is my life” when Mitchell and Ralph described what is left wanting in Marketing and Sales. Have you ever spent months (and millions) developing a product that fails to sell even the prototypes? Well in a prior life with a start-up company we spent 90 million and 3 years on a product that sold 1 prototype. At our burn rate we estimated that that was about ½ a days worth of pay… Where was the market? This is an extreme example, however, manufacturing engineers and management can all list off horror stories of products that miss their mark and cause extreme frustration (and cost). As people who have gone through all the quality improvement methodologies and really have our new product design and introduction process down to a science, design and manufacturing engineers and managers understand the value in a predictable process. Why not apply this thinking to Marketing and Sales? What if instead of marketing or selling we have a new manufacturing plant that it’s only output is satisfied customers? In this factory there is a flexible but predictable (and measurable) process to create these satisfied customers. Crack open this book and discover how to apply TOC, Lean, and Continuous Improvement to the gooey area in your company. Use what you understand already on your factory floor and extend that knowledge to ‘accelerate’ the ‘value’ from your company. To subscribe to the Better Process Podcast in iTunes, click the Better Process Podcast link above and click on the iTunes logo. The show will automatically show up in iTunes when a new one is released. Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast

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